Fusing sonic elements of artists like Basement Jaxx, Gorillaz, CSS, and Tom Tom Club, with lyrics focused on self-empowerment and re-defining the definition of “KAWAII,” or cute in Japanese, CHAI have amassed a devoted following in their home country. Those lucky enough to catch them on their all-too-brief visits to the US around SXSW understand what those on the other side of the globe already know: CHAI are incredibly special and should probably be the biggest band in the world.
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